Converged presentation on paywalls and multiplatformization towards salvaging media revenue

Click Here to watch supplied video presentation.  Duration: 20 minutes.




Corrections up front: Doyle has, unfortunately, been missited as having written and been published a year earlier than is factual by the compiler of this digital presentation.  At the time of going to print, there were hours leading into the final deadline.  The author wishes to emphasize that Doyle was published in 2015 and not 2016 as everywhere else stated.

Paywalls are here to stay, and have been securedly applied within the media and news organisation landscape since the early 21st century (Myllyllahti, Pickard and Williams: 2014).  The success of paywalls has been inconsistent to measure (Myllyllahti, 2014) and paywalls have only slightly mitigated losses sustained by media conglomorates facing declining newspaper sales and advertising revenue since the turn of the century..

In addition, paywalls are not the only solution to declines which the media has discovered.  Professor Gillian Doyle (2015) paints a troublesome picture of increased content production in a climate of decreased incomes reported by professionals within industry, where efforts are sparesely spread out by conglomerates towards maximizing retains in both capital and viewership.

To be of the few people monitoring this phenomenon, watch THIS video...  You absolutely have a choice in the matter, unless you are the one responsible for granting this submission towards PDMM the First class pass the author of this passage did well to secure through this short write-up.

References:

Doyle, G. 2015. Multi-platform media and the miracle of the loaves and fishes.  Journal of Media Business Studies.  Vol. 12, No. 1. 49-65.

Myllyllahti, M. 2014.  Newspaper paywalls - The Hype and the Reality: A study of how paid news content impacts on media corporation revenues. Digital Journalism. Routledge.

Pickard, V., and Williams, A. T. 2014.  Salvation or folly? The promses and perils of digital paywalls. Digital Journalism. Routledge. 

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